Fidelity SecureFire, a division of the Fidelity Services Group, has recently stepped into the forefront of fire safety with a unique ‘own first responder’ model. The service is reinforced by rapid intervention units of fire engines, water tankers and pumps to supply water. “Fidelity ADT armed response officers will also be ‘first responders’ as part of this critical new service and have the required equipment to handle minor fires at homes, such as those involving generators or batteries,” explains Craig Burden, Ballito Branch Manager at Fidelity ADT.
Launched in March this year in KZN, Fidelity SecureFire introduces their newest recruit, their mascot Marshall, a fearless character designed to bring the “heat and keep the team fired up”. Fidelity Ballito’s beloved mascot, Marshall, embodies the spirit of safety and heroism in the community. “Marshall is a brave and selfless hero who always puts the needs of others before his own. He is an expert at operating all sorts of firefighting equipment, from hoses and ladders to fire trucks and helicopters,” says Burden.
Not only is Marshall loved by his communities, who see him as a true hero and role model to kids, but he also regularly visits local schools and community centres, teaching our kids about fire safety and prevention, bringing joy and essential safety lessons to the children in our area.
“Every event or appearance that Marshall attends is a special one. It’s amazing to witness the impact he has on children’s lives, teaching them valuable lessons about working together and community service. Instilling good values and inspiring their imagination,” he says.
Burden added that Fidelity in Ballito has become more than just a security company, it’s deeply ingrained in the local community: “We prioritise the safety and well-being of our community above all else. Ballito and Salt Rock are our areas of focus, we have done our due diligence and risk assessments to identify areas and infrastructure to invest in, to safeguard the communities. This has come through the 42 Community ANPR and overview cameras positioned strategically at all community access points as well as areas of risk. Further dedicated to the Ballito Branch is an Armoured Personnel Carrier (APC), a commercial fire truck in addition to a helicopter which is seen frequently patrolling over Ballito and Salt Rock communities. We acknowledge and value the great work of the Ballito and Salt Rock Neighbourhood Watch in assisting in patrolling thecommunities, in addition to the value the Ballito UIP and Ballito Beach Collective have added regarding the safekeeping and well-being of all public open spaces, especially our promenade and beautiful beaches we are blessed with.
By working together as a collective, wecan achieve great results, drive positive change and build a stronger, more resilient community.”
- Tel: 032 880 0280
- Website:www.adt.co.za
- Address: 1 Ballito Dr, Ballito
