Hi, Proton

The Ballito MagazineAugust 4, 2023

The Proton X50 and X70 are officially in dealerships across the country, and the vehicles are ready for the public to welcome them. Proton’s message is about reconnecting to the humanity within us to create genuine connections. By pushing the boundaries of technology, we can build stronger relationships, bridge distances between people, relationships, innovation, and create stronger bonds to a better future for mobility.


We are excited to introduce these fuel-efficient vehicles to consumers. with this significant milestone achieved by Proton this year, it is now possible for consumers to step up and step into what we call ‘Affordable Luxury'” says Marius Smal, Managing Director for Proton South Africa.

Proton vehicles will be distributed by combined Motor Holdings (CMH), the JSE-listed specialist motor retailer. With 40 years of success in motor retail, CMH is well equipped to provide a stable platform to launch this brand. CMH will be supported in the market by 25 dedicated Proton Dealerships.


Geely, which owns Volvo and Lotus and are a significant shareholder of Mercedes Benz, purchased Proton in 2017 and commenced with an aggressive upgrade to the product offering. “Proton is owned by the 8th biggest car manufacturer in the world. This has allowed them to cross-pollinate the advanced European technologies into the vehicles. These new model ranges offer advanced features and performance that are on par with many other luxury brands, and the Proton X50 and Proton X70 are near the top of their class in terms of specifications, yet they are sold at prices within reach,” adds Smal.


“We are thrilled to announce that on purchase of a Proton X50 or X70, customers will receive a 5-year unlimited warranty which is transferable, a move that backs up the quality promise of the product,” explains Trevor Morey, Head of Sales and Marketing of Proton South Africa.


The 2022 Proton models offer various intelligent and connected features that make driving more convenient and safer. For enjoyment and convenience, the multiple speakers with power amplifier and subwoofer enhance the music experience, while the six USB ports provide ample charging solutions. Additionally, saying “Hi PROTON” allows the driver to operate the windows, sunroof, air conditioning, and many other features via this voice control feature.


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